terça-feira, 8 de março de 2016

Homework #10

What is the first thing that you do when you wake up?

The information and communication technologies (ICTs) revolutionized the relationships between men, machine, and other men. From the beginning of the modern era, with the advent of the Gutemberg's press, up to contemporary 1970's, the machines changed our lives in a plethora of aspects, such as locomotion (with fast trains and airplanes), the economical system (massification of manufactured goods), politics (with the weapon industry advance) and so on. But arguably, no field saw such an incredible change as communication. Although this change is not recent - in fact, it started with the press itself, evolving to radio, telephone and television - it evolved for a new level with the popularization of the personal computers in the 1980's. 

In this period, called by some of communication era, the machines changed the way man communicate in every level. If the telephone allowed two persons spatially separated to communicate by voice, now it is possible to stay in contact 24 hours per day, to talk by video, to share media, to watch a movie together. The centralized content produced by broadcasters is now shared with individuals and small production teams on youtube, or steam, for example. Dozens of devices can be replaced by a smartphone. Much beyond than a communication device, the actual ICTs provide diverse entertainment options and utilities tools. This shift was so deep, that it changed not only our communications, but they way we live itself.  

These communication machines also acquired a social meaning. The advent of capitalism, the development of marketing campaigns transformed them into expensive status symbols. The days-long lines for iphones, the advent of e-sports. It is hard to foresee where this tendency goes. And is also ironic to see the quantity of loneliness cases in such a connected world. It raises questions as if this isnt in your nature itself.

“..inventamos una montaña de consumo superfluo, y hay que tirar y vivir comprando y tirando. Y lo que estamos gastando es tiempo de vida, porque cuando yo compro algo, o tú, no lo compras con plata, lo compras con el tiempo de vida que tuviste que gastar para tener esa plata. Pero con esta diferencia: la única cosa que no se puede comprar es la vida. La vida se gasta. Y es miserable gastar la vida para perder libertad”.
Fragmento de la entrevista al expresidente José Mujica en Human.



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